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Spark's door-to-door (D2D) sales teams are more productive, their sales revenues are up and Spark's analysts have a much richer dataset with which to plan new campaigns, thanks to a text-book implementation of ArcGIS Online in partnership with Eagle Technology, Esri’s official distributor in New Zealand. Spark geo-enables their door-to-door sales teams with iPad apps This has resulted in increased productivity, more sales and a richer data set for future Spark marketing and sales initiatives. Spark's D2D sales teams now have mobile access to geo-referenced Spark customer records overlaid on digital maps.
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Spark has developed an iPad app based on Esri’s software as a service (SAAS) solution ArcGIS Online. But, unfortunately, the results were less than anticipated. Spark New Zealand, NZ’s leading telecommunications company, as part of their ongoing sales process, has been using teams of D2D sales people to call in at households across the country to promote Spark’s broadband offerings. The major telecommunications companies are all looking for ways to increase their market share and improve customer satisfaction. In New Zealand, competition on providing broadband internet access to consumers and businesses is intense. Stephen Usmar, Geographic Information Specialist, Retail Marketing, Spark New Zealand The Business Challenge
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ArcGIS Online is cloud-based which means we don’t have to worry about software installation or upgrades, scaling up or down or any support issues." "A major plus for us is that we didn’t have to involve our internal IT team or, other than purchasing iPads for the field teams, add much infrastructure. Increased sales and boosted productivity at Spark New Zealand, thanks to ArcGIS Online and Eagle Technology.